Fish-N-Fish Enquire →

Pond to plate, one company.

Fish-N-Fish is the consumer brand of Mulpuri Aqua Processors — the fisheries arm of the Mulpuri Group, and the company behind India’s first fresh aqua processing unit. Below: who we are, and the five specifics behind the quality claim.

The rise in fish production and the success met by the group enabled Mulpuri to develop its fisheries arm further by setting up the country’s first fresh Aqua Processing Unit, which subscribes to international food processing standards. Apart from the state-of-the-art processing units, fish produced here is guaranteed to be fresh and hygienic — because the fish is raised on controlled farms and processed in our own facilities, giving traceability like never before in India. The Group’s pioneering efforts in the development of indigenous technology in agro and aqua culture ensure unparalleled quality.

With that unit in place, the group turned to providing fresh quality fish for general consumption — with Fish-N-Fish. Through the brand, the group supplies fresh and frozen, boneless packaged fish fillet to wholesale dealers and the HoReCa sector across the country, and fresh boneless, well-trimmed meat direct to customers through our retail partners. This approach has been possible only because of the innovative measures taken in our cold chain delivery process.

At a glance

Mulpuri Aqua Processors

Brand
Fish-N-Fish
Fish
Basa (Pangasius)
Controlled farms
2,000 acres
Distributors
100+
Network
51 towns
States & UTs
21
Export markets
5 countries
Head office
Vijayawada, AP
Illustration of the Fish-N-Fish process: netting live fish, crating, filleting, washing, machine processing, packing and finally a plated meal
01 — Harvest
02 — Crate & intake
03 — Fillet & trim
04 — Pack & chill
05 — Your table
Partners

Fishing fortune for vendors

Distributors and vendors form an integral part of our products, and we look forward to a long-lasting relationship with every one of them. They are the mediators who carry the goodness of our produce, untainted, to the benefit of society. At Mulpuri we are committed to making things simpler for distributors and vendors, whether that is the supply chain or distribution. Over the last twelve months we have invoiced customers in 51 towns across 21 states and union territories.

Cold storage

Safeguarding values through cold storages

Fish, like any other organic food, is perishable and needs an adequate storage facility. It helps the process of storing and delivering the produce in its fresh form. Fish-N-Fish has an extensive chain of cold storages across the country, along with a technical team that ensures the produce reaches distributors — and thereby customers — in the best state.

Transport

Transporting the goodness of nature

A successful business requires keeping to the words and promises made, and unrestrained transportation is what ensures timely delivery. Transportation at Mulpuri has been one of the hallmarks of its service: we use high-end refrigerated vehicles with cold storage facilities that ensure speedy and hygienic delivery of produce.

Quality & compliance

Freshness you can audit.

Anyone can print the word fresh on a bag. These are the five specifics behind ours — each one a number, a standard, or a named piece of equipment.

Fish-N-Fish is not a trading brand that buys fillet on the open market and re-bags it. The fish is raised to our protocol on farms we control, killed on our own line, packed on our own machines and moved on our own trucks. Every claim below is therefore something we govern end to end — and something a buyer can ask us to evidence.

Fresh boneless Basa fillets with lime, coriander and green chilli on a brass plate
01

Live from controlled farms

We use only live fish in the preparation of the fillet. Fish-N-Fish is backed by a controlled farming network — associated farmers working across a massive 2,000 acres of ponds, to our feed, water and health protocols.

2,000 ACRES
LIVE INTAKE ONLY
02

Freshness assured

We always ensure that we manufacture fresh processed seafood with focus on safety, hygiene and quality. From the moment it is processed, the fish is held between 0 and 4°C — and it does not come back out of that range at any point between the line and your shelf. The fish arrives alive, so nothing has begun to age before that clock even starts.

0–4°C ON THE LINE
03

Quality procedures

Top quality products are always our first priority, which our B2B and B2C customers can be assured of. Processing is done with all safety measures in place as per FSSAI guidelines. Our products are of international standards and quality, are traceable, and are packed according to the needs of our customers.

FSSAI
FULLY TRACEABLE
04

State-of-the-art packing

Considering varied atmospheric conditions and storage needs, we use imported Cryovac® vacuum shrink with MULTIVAC packing systems, which helps ensure our product arrives fresh and has an extended shelf life. This packaging assures the best protection while maintaining product integrity and improved hygiene.

CRYOVAC® SHRINK
MULTIVAC SYSTEMS
05

Shelf life, verified both ways

Two figures, and neither of them is an estimate. Our chilled packs hold 15 days, established through research in collaboration with SGS and PCRI (the Packaging Clinic & Research Institute). Our frozen packs hold two years. Both are verified, and we can share the documentation with serious trade buyers.

15 DAYS CHILLED
2 YEARS FROZEN

Certifications

BAP 4-Star Certified HACCP certified facility FSSAI licensed FDA registered facility EIC approved for export EU food safety compliant

Partners & equipment

SGS PCRI Cryovac® MULTIVAC